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For marketers, the year 2021 holds great promise for the loyalty program industry. The global COVID-19 pandemic was a motivating factor for loyalty program activity, and the advent of new technologies made its implementation easier. However, the biggest challenge for loyalty managers is to deliver true value through the program. Customers are concerned about safety, and they want to limit their time spent at physical locations. Ultimately, loyalty programs need to be rethought to provide true value to customers.
One example of a successful loyalty program is the Annmarie Skin Care program. The brand saw a 39% increase in returning customers and a 19% increase in average order value. Additionally, the program created a community of beauty-conscious shoppers called the Wild and Beautiful Collective. Beauty shoppers are becoming increasingly vocal on social media, sharing tips and advice with one another, and looking to grow from one another. If you’re in the market for a loyalty program, you may want to consider joining one.
The latest trends in loyalty programs have emerged as consumers expect instant rewards. However, these rewards must be redeemable instantly. Hence, businesses should introduce chatbots to answer customer queries, and offer instant coupons for a completed transaction. This can help retain customers and prevent them from leaving your store for an alternative. To attract more customers, offer them special perks and discounts and make your loyalty program stand out among competitors. So, what’s next?
As the coronavirus pandemic continues to plague the world, trends in the mobile app industry are growing at a rapid rate. With the rise of remote work and self-isolation, technology has helped remove some of the burdens of remote living and working. Mobile apps are growing at a rapid rate and every business domain is considering investing in this new technology. One such example is beacon technology, which has proven itself to be a great marketing tool.
Chatbots are one of the most popular trends in mobile app development. By 2021, it is expected that 85% of business interactions will be made through chatbots. Chatbots are just one example of the many technologies that can be used in mobile apps. These apps are able to work on any platform, so they are not limited to just iOS and Android. With so many options, you can choose the one that is best suited to your business.
As for the technology behind mobile apps, there are many to choose from. A popular option is AngularJS, which allows developers to create responsive apps for multiple platforms, which includes Android. A mobile app with this technology is also completely profitable because of the cloud support from Google. One of the most popular apps is Uber for X, which revolutionized the way users interact with a ride sharing app. This app is also one of the most demanding.